“PC users click more,” says MailChimp in a recent analysis of email engagement across PCs and mobile devices. Indeed, PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses. That owes to PC users having higher total click rates than tablet and mobile users: in other words, they click more. (more…)
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Email Engagement By Device: PC Users Click Most
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