Roughly two-thirds of US adults pay for the majority of the TV content that they watch in their home, according to results from an Irdeto survey [pdf] conducted by YouGov, and two-thirds of those mainly use a monthly subscription service via a cable or satellite provider. While pay-TV continues to enjoy wide penetration albeit gradual subscriber losses, the chorus calling for à-la-carte pricing appears to be growing louder. (more…)
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Consumers: Pay-TV Valued, but Changes Wanted
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