B2B Marketers Struggle to Generate Insights from Social Data

A majority (53%) of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization, according to a recently-released report [download page] from Regalix. In fact, this is the second-leading social media challenge faced by B2B marketers, behind only the ever-present questions about its effectiveness. (more…)