How Organizations Are Engaging in – and Measuring – Customer Marketing

Customer marketing – defined as “pursuing revenue from existing customers” – is considered to be important by roughly three-quarters of respondents to a new Demand Metric survey [download page] sponsored by Influitive, and a similar share believe that customer marketing will be important in the future. The survey – fielded primarily among B2B organizations – looks at the types of customer marketing activities and metrics being used today by respondents. (more…)