Source: Brand Finance
Notes: The success of the latest Star Wars movie has driven Walt Disney to the top of the list of this year’s “Most Powerful” brands, per BrandFinance, which ranks brands based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Disney – in climbing from the #12 spot – supplanted last year’s leader, Lego, which moved down to a close second. (more…)
