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SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions...
Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12...
View ArticleTop 10 Multi-Platform Real Estate Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Email Marketers Generally Optimistic About Channel’s Future Role
Source: Mailjet Notes: There have been various prognostications of email’s pending demise, even as the channel continues to prove effective for marketers. Email marketers themselves don’t appear to be...
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Weekend Reading, 1/16/15
American adults are feeling better about their personal financial situations this year, according to newly-released survey results from Gallup. While adults last January were more likely to rate their...
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Smartphone Internet Users’ Leading Mobile Website Access Methods
Source: Interactive Advertising Bureau (IAB) [pdf] Notes: While comScore figures show that time spent in mobile apps vastly exceeds time spent with the mobile web, a recent IAB report cautions that...
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2014’s Most Memorable Ads Among Millennials
Source: Nielsen Notes: Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot,...
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Amazon Tops US Brand Buzz Rankings, Again
YouGov has released its US Buzz Rankings list for 2014, revealing that Amazon enjoys the best public perception for the second consecutive year. The study, which measures consumer perceptions of...
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Which Email List Growth Tactics Are Proving Effective For Marketers?
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that...
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2014’s Best-Perceived Brands Among US Millennials and Minorities
Source: YouGov Notes: While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials, according to YouGov’s segment rankings. Of note,...
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Netflix Paid Streaming Subscriber Count, Q1 2012-Q4 2014
Source: Netflix Notes: Netflix yesterday reported better-than-expected subscriber growth in Q4 2014, adding almost 4 million paid streaming subscribers quarter-over-quarter to reach nearly 54.5 million...
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Mobile Share of Site Visits, by Industry, in 2014
Source: Adobe Digital Index Notes: Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe, according to its 3rd annual “Best of the Best (U.S.) Digital Marketing report,...
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Hispanics More Likely to be Influenced by Family, Online Ads
Source: Specific Media [pdf] Notes: Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions, details a recent Specific...
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SVOD Penetration Tied to Household Income Levels
Source: Nielsen [download page] Notes: 4 in 10 US TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, details Nielsen in a recent report that finds SVOD...
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Video Considered Difficult – but Effective – Content Marketing Tactic
The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report [download page] from Ascend2 and its Research Partners. Based...
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Consumers Say Smartphones Top PCs For Local Shopping Research
Source: Local Search Association / Thrive Analytics [download page] Notes: Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online...
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Which Emerging Digital Tools and Services Are Consumers Most Interested In?
Source: Microsoft [download page] Notes: Consumers are more aware of and more likely to be using digital devices and apps that track their own habits and activities than those that track data from...
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This Year’s Least Engaging Brands Are…
Brands are failing to keep pace with consumers’ growing expectations, according to a recent Brand Keys study. The initial release of study results revealed the brands measuring up best against their...
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How Are Marketers Optimizing the Customer Experience?
Customer experience has been tabbed marketers’ most exciting opportunity this year, and a new study [download page] from Econsultancy produced in association with Ensighten indeed finds 41% of company...
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