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Types of Data Used by Small Businesses
Source: Constant Contact Notes: Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were, according to a survey from Constant Contact. With the...
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Push Message Click Rates, by Length and Time of Day
Source: Localytics Notes: App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend, reports Localytics in an analysis of more than 100...
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The Value of Marketing: Where CMOs and CFOs Differ
CMOs and CFOs in many respects have widely differing views of the value of marketing, finds a new survey [download page] conducted in the UK by Econsultancy, in association with Marketing Week. While...
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Why Do Consumers Go Online?
There are 4 primary motivations for going online, according to a new A.T. Kearney study: interpersonal connections; self-expression; exploration; and convenience. But the extent to which those factors...
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Large Media and Entertainment Companies’ Top Digital Priorities
Source: Econsultancy / Adobe [download page] Notes: Asked the 3 digital-related areas that are the top priorities for them in 2014 and 2015, respondents from media and entertainment companies pointed...
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Global Video Ad Shares, by Social Platform
Source: Unruly [download page] Notes: Almost 6 in 10 (59.4% of) video ad shares occur on Facebook, with that figure slightly higher for the US (61.2%), reports Unruly in a new study. Beyond Facebook,...
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Spending Trends in Data-Driven Marketing and Advertising
Data’s role will grow substantially more important in the future, according to more than three-quarters of marketers, advertisers, service providers, technologists and publishers surveyed by the...
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Word-of-Mouth Again Said Leading Purchase Influencer
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions, finds a Razorfish survey [download page] of online consumers across 4 key markets. The study...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 7-9, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top Stated Reasons for Cart Abandonment
Source: Visual Website Optimizer (VWO) [download page] Notes: Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs, with 28% share of respondents...
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Weekend Reading, 11/14/2014
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers, a sentiment shared by 65% in the UK, 92% in Brazil and 71% in China. That’s...
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Digital TV: Authenticated Viewing Continues to Grow
Source: FreeWheel [download page] Notes: Authenticated viewing continues to soar, as 46% of all ad views on long-form and live content for programmers and multichannel video programming distributors...
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Top 10 “Champion Brands” in 2014
Source: APCO Worldwide Notes: APCO’s study – which looks at the brands that are doing the best at championing their stakeholders – determines that this year’s top brands (by Champion Brand Index...
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Key Stats About Latinos’ Outlook and Attitudes
Latinos are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than...
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How B2B Vendors Are Working to Meet Buyers’ Omni-Channel Desires
B2B buyers are resembling consumers in their online commerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options, according to a survey of 930 B2B...
View ArticleTop 10 Brand Movers on Instagram – October 2014
Source: Socialbakers For more data on brand activity on Instagram, see MarketingCharts’ new Cheat Sheet, “Brand Post Engagement on Instagram.”
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Most Appealing Mobile Ad Features to Mothers
Source: BabyCenter [pdf] Notes: Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old. While fewer (30%) cite nearby...
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