Brands’ Influencer Engagement Use Cases

Source: Augure [download page]

Notes: Brands are most likely to work with influencers to promote their content (67%), though product launches and content creation (59% each) are also popular use cases, with the latter most common among communications professionals, per a recent study from Augure. The survey reveals that events (70%) and guest posts (69%) are considered the most effective content types for brands to leverage with influencers, though webinars and joint whitepapers are tops among B2B marketers. (more…)