Source: Compete
Notes: Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete. While music (26%) videos capture the greatest share of mothers’ viewing, this demographic under-indexes the average viewer when it comes to watching music videos. Instead, the top-indexing categories for mothers are family (+63%), how-to (+37%) and animals (+34%), per the report. (more…)