Source: Hanapin Marketing [download page]
Notes: PPC advertisers believe that conversion rate optimization (75%) and social advertising (74%) will be the most important aspects of the digital marketing industry for them in the next 12 months, according to Hanapin Marketing’s latest annual survey. These were also the most important aspects for brands over the last 12 months, although for agencies social ads and specialized targeting were most important. The results also indicate a heavier focus on social commerce for agencies than brands. (more…)
