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Top 10 Marketing Charts of the Month – September 2015
This month’s quick-hit set of top charts includes the following topics: identification with generational traits; American affluents, by generation; youths’ traditional TV viewing; trust in digital...
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US OTT Video Service User Forecast, 2014-2019
Source: eMarketer Notes: The number of over-the-top (OTT) video service users in the US is expected to grow from 181 million this year to almost 200 (199.6) million in 2019, at which point some 72% of...
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Friday Research Wrap, 10/9/15
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot, details Ad Age in its annual look at...
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PPC Advertisers’ Most Important Aspects of Digital Marketing
Source: Hanapin Marketing [download page] Notes: PPC advertisers believe that conversion rate optimization (75%) and social advertising (74%) will be the most important aspects of the digital marketing...
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US Adults’ Daily Major Media Consumption Estimates, 2011-2017
Source: eMarketer Notes: Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first...
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How Do Consumers Say They’d Respond to Positive Customer Experiences?
Some 82% of consumers have had a positive experience with a company recently, finds Verint [download page] in a survey of 18,038 respondents across 9 countries. Consumers were most likely to attribute...
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Authenticity and Design: How Consumers Feel About Online Content
A slight majority (53%) of US consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently “unplug” from all content and devices. While most...
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Top Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
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Most Important Elements of the Overall Mobile Retail Experience
Source: Adobe [download page] Notes: Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps, according to Adobe’s...
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Will Consumers Pay More For Products From Socially Responsible Companies?
During the past month, a few studies have been released examining consumer’s attitudes towards corporate social responsibility (CSR) programs and the effect they have on purchasing behavior. The...
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Social Media Update: Adoption Trends, by Demographic
More than three-quarters (76%) of internet-using adults – and almost two-thirds (66%) of American adults overall – use at least one social networking site, according to the latest social media adoption...
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Top Marketing Challenges for B2B and B2C Organizations
Source: HubSpot Notes: Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations, according to results from HubSpot’s latest State of Inbound report....
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Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?
Source: Return Path [download page] Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up...
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Top Reasons Consumers Continue to Participate in Loyalty Programs
Source: COLLOQUY [download page] Notes: Once consumers join a loyalty program, their attention shifts from transactional desires such as rewards points and discounts to more personal and emotional...
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What Do Marketers Consider to be the Most Effective Types of Social Media...
Source: Ascend2 Notes: Social media marketing effectiveness is improving, though ROI proof remains a top challenge, according to a survey of almost 300 marketers and salespeople around the world, the...
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Instagram Remains Teens’ Most Important Social Network; Snapchat Gains Steam
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks, details Piper Jaffray in its latest semi-annual “Taking Stock With Teens” report. While...
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How is Marketing’s Role Expanding, and What Disruptive Forces is it Facing?
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers (ANA) in a new...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – September 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – September 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – September 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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