Source: COLLOQUY [download page]
Notes: Once consumers join a loyalty program, their attention shifts from transactional desires such as rewards points and discounts to more personal and emotional benefits such as ease of understanding (81%) and relevance of offers (75%), according to a COLLOQUY survey of more than 2,000 US and Canadian loyalty program members. A majority (54%) also continue to participate because it supports their lifestyle and personal preferences, per the survey, which found some differences among Millennials from other generations. (more…)