Customer Journey Analysis A Rising Force In Conversion Rate Optimization

Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users, according to the latest annual Conversion Rate Optimization Report [download page] from Econsultancy and RedEye. While fewer than half (46%) of company respondents (primarily from the UK) are currently using this method, some 47% plan to do so. (more…)