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What Drives Supplier Loyalty For Enterprise B2B Buyers?
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases, according to results from a study [pdf]...
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What Service Factors Matter Most to Banking Customers?
Source: Pegasystems [download page] Notes: Banks are perceived to be one of the top industries in terms of high-level customer service, according to a Pegasystems study, ranking only behind hotels and...
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Americans’ Views of the Impact of Technology on Everyday Life
Source: The Harris Poll Notes: Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement, according to a...
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In-Person Customer Service Ratings Higher Among Older Generations
Source: Gallup Notes: Almost 9 in 10 (89% of) American adults who visited a bank branch during the past month report that the customer service was either excellent (38%) or good (51%), and a similar...
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For Enterprise-Class Advertisers, Mobile Outpacing Desktop in Click Rates
Source: Marin Software [download page] Notes: Click-through rates for search, social and display ads were higher on smartphones and tablets than on desktops in Q3, according to a Marin Software...
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What Drives Sponsored Social Messaging Effectiveness for Consumers?
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA, which surveyed slightly more than 1,000 Americans aged 18-70, 36% of whom had...
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Customer Journey Analysis A Rising Force In Conversion Rate Optimization
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users, according to the latest annual...
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Q3 Pay-TV Subscriber Trends
Source: Leichtman Research Group (LRG) Notes: Net subscriber losses widened for the pay-TV industry in Q3, as the 13 largest providers – representing around 95% of the market – shed more than 190,000...
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How Long Goes By Before An Internet Radio Listener Hears An Ad?
Source: XAPPmedia [download page] Notes: Internet radio listeners spent about 14 minutes on average listening to music before hearing their first ad during Q3 2015, per XAPPmedia’s latest Internet...
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How Are Large Companies Measuring the ROI of Their TV Campaigns?
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%), finds a recent report [download page] from Forbes...
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B2B Marketers Turn to Buyer’s Journey Maps to Craft Better Content
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers, according to results from an Akoonu survey of 100 senior B2B...
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The Most Shared Video Ads of 2015
Source: Unruly Notes: Google Android’s “Friends Furever” campaign has been by far the most shared brand ad of 2015, reports Unruly, and has in fact taken over the mantle as most shared ad of all time....
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Friday Research Wrap, 11/20/15
More than 1 in 8 digital video ad views for premium content in Q3 came via OTT devices (e.g. Roku, Apple TV, Chromecast), with this representing the fastest increase of the various devices tracked per...
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Traditional Media Consumption Estimates, by Generation
Source: TNS Notes: Among online US adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS...
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What Benefits Do Advocates Receive From Employee Advocacy?
Source: Hinge Research Institute / Social Media Today [pdf] Notes: The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%), per results...
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How Are Senior Marketers Acting on Data-Driven Audience Insights?
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes...
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How Many Segments Should B2B Marketers Target in Their Communications?
Source: iris Notes: Some 56% of B2B marketers feel that using 3-4 target segments in their communications is manageable in order to see a return on both time and money, per results from an iris survey...
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Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3
Source: comScore Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a...
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Globally, TV Tops Search and Social as News Source
Source: Nielsen [download page] Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among...
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One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3
Source: Monetate Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of...
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