Source: Monetate
Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9% during the year-earlier period. But the devices continue to lag in other metrics: traffic from computers (3.71%) and tablets (3.4%), for example, converts at a rate almost three times higher than smartphones (1.3%). (more…)