B2B Marketers Turn to Buyer’s Journey Maps to Craft Better Content

Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers, according to results from an Akoonu survey of 100 senior B2B marketers from companies with at least $100 million in annual revenues. To better understand audiences’ needs, many respondents are using buyer’s journey maps, per the study. (more…)