Source: Ipsos
Notes: Roughly 1 in 3 new car buyers say that the audio brand in their next car will have a significant impact on their purchase consideration, and that figure rises to about half of respondents when it comes to top-rated audio system brands such as Bose and Bang & Olufsen. Among consumers who have purchased or leased a new vehicle within the past 5 years, car audio system brand awareness was highest for Bose (83%), Sony (79%), Pioneers (68%) and Panasonic (65%), per the report. (more…)