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How Has Marketers’ Ability to Reach and Engage Customers Changed?
Over the past 5 years, marketing has had to more closely align with sales, service and support to truly connect the customer experience, say respondents to a new study [download page] from the CMO...
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Audio Brands Factor Into New Car Purchase Decisions. Which Brands Have the...
Source: Ipsos Notes: Roughly 1 in 3 new car buyers say that the audio brand in their next car will have a significant impact on their purchase consideration, and that figure rises to about half of...
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Netflix Paid Streaming Subscriber Count, Q1 2012 – Q4 2015
Source: Netflix Notes: Netflix turned in another strong quarter on the international front, according to its latest revenue report. In fact, with roughly 3.5 million new paid subscribers...
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Holiday 2015 Data Hub (Updated)
Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%....
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Most Effective – and Difficult – Tactics Used in Email List Strategies
Source: Ascend2 and its Research Partners [download page] Notes: Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size, according to an...
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Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?
Trust in the institutions of government, business, media and NGOs has increased across the globe, reports Edelman in its latest annual Trust Barometer report. However, trust in these institutions lags...
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2016 Marketing Budget Trends, by Channel
Business leaders are once again confident in the general direction of their marketing budgets this year, report Selligent and StrongView in newly-released survey data [pdf], as 56% of respondents...
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Which Social Platforms Do Users Feel Are Best for Keeping Up With the News?
Source: Ipsos Notes: Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics, per survey results from Ipsos. The study,...
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Impact of Trust in Businesses on Consumer Actions
Source: Edelman Notes: Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months, reports Edelman, while 42% have criticized companies they don’t trust....
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How Are Companies Building Content Personalization Capabilities?
Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications, email and social media are the...
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The Core Values Consumers Feel Are Most Important For Brands to Embody
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody, according to results from a recent Havas Worldwide study. Reliability/durability...
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Which Experiences Are Customers Most Satisfied With?
Source: The Harris Poll Notes: Consumers are highly satisfied with their shopping and dining experiences, according to a recent Harris Poll, with roughly 9 in 10 reporting being at least somewhat...
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Friday Research Wrap, 1/29/16
Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey...
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Who and What Do Consumers Feel Define A Company’s Core Values?
Source: Havas Worldwide Notes: Consumers believe employees have the biggest role in defining a company’s core values, per results from a Havas Worldwide survey of more than 10,000 adults worldwide....
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Mobile Devices Reportedly Account For Almost Half of Search Ad Clicks in Q4
Source: Merkle|RKG[download page] Notes: Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015, the largest quarter-over-quarter increase since Q1 2013,...
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Americans’ Financial Resolutions for 2016
More than 8 in 10 American adults expect to do something different this year with regards to their finances, reports The Harris Poll in a recently-released survey. Most commonly, they plan to cut back...
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Where Do Marketers See Their Most Exciting Digital Opportunities Today And in...
Optimizing the customer experience continues to be the most exciting digital opportunity available to company marketers today, according to results from the latest Digital Trends report [download page]...
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Paid Search Trends in Q4 2015
Sources: IgnitionOne [download page], Adobe, Merkle|RKG [download page], Kenshoo Notes: Search advertising continued to show strong growth in Q4 in the US, with double-digit increases in spending and...
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The World’s “Most Powerful” Brands in 2016
Source: Brand Finance Notes: The success of the latest Star Wars movie has driven Walt Disney to the top of the list of this year’s “Most Powerful” brands, per BrandFinance, which ranks brands based on...
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What Times of Day Are Key Social and Messaging Apps Most Heavily Used?
Facebook Messenger, Instagram and Twitter all show similar usage curves during a typical day, though Tumblr tends to see heavier usage in the late evening and early morning hours, reveals Nielsen in a...
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