Trust in the institutions of government, business, media and NGOs has increased across the globe, reports Edelman in its latest annual Trust Barometer report. However, trust in these institutions lags among general population respondents, instead driven by the so-called “Informed Public” – college-educated 25-64-year-olds in the top income quartile who have significant media consumption and engagement in business news. (more…)
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Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?
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