Optimizing the customer experience continues to be the most exciting digital opportunity available to company marketers today, according to results from the latest Digital Trends report [download page] produced by Adobe and Econsultancy. Customer experience was also cited as the most exciting opportunity for marketers in both 2015 and 2014. But fast forward 5 years and respondents believe a different opportunity will take precedence. (more…)
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Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years?
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