Clik here to view.
What’s The Good and Bad With Lead Gen? Depends Who’s Asked.
Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets, reports 360 Leads in a recently-released study. The research examines the use of various lead...
View ArticleClik here to view.
More Data Indicates That Consumers Want TV on Their Own Schedules
Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 10-12, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
How Do B2B Execs Find Content? Search
Source: Economist Intelligence Unit / Peppercomm Notes: Online search tools are more important to B2B executives than company websites and recommendations when it comes to finding content from...
View ArticleClik here to view.
Weekend Reading, 10/17/14
With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important to pay-TV...
View ArticleClik here to view.
Facebook Post Interaction Rates, by Industry, in Q3 2014
Source: Adobe Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase...
View ArticleClik here to view.
US Millennials Identify Their Favorite Brands
Source: Moosylvania Notes: Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung. Some surprising names – such as Walmart and Target – appear in the top 10,...
View ArticleClik here to view.
4 in 5 Companies Report Steady or Increasing Costs-Per-Lead
A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research...
View ArticleClik here to view.
It’s Q4. Do You Know Where Your Target Demographic Is?
As the end of this year approaches, marketers are already planning for 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences...
View ArticleClik here to view.
Online Video Completion Rates, by Device, in Q2 2014
Source: Adobe [pdf] Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach...
View ArticleClik here to view.
Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?
Source: Advertiser Perceptions Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser...
View ArticleClik here to view.
In the US, Ad Spending on Mobile Now Tops Desktop Banners
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have teamed up to release their latest US internet advertising revenue report [pdf], with this latest edition covering activity...
View ArticleClik here to view.
How Brands Are Falling Short With Consumers
Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish, details Edelman in its second annual “brandshare” report. The...
View ArticleClik here to view.
Enterprise-Class Advertisers’ CTRs, by Channel and Device, in Q3
Source: Marin Software [download page] Notes: Smartphones have the highest click-through rates across search, social and display ads, finds Marin Software in a review of the Q3 performance of...
View ArticleClik here to view.
Top Brands Ranked by Customer Loyalty
Source: Brand Keys Notes: Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for...
View ArticleClik here to view.
2 in 3 Marketers Say Tech Is Very Important to Their Performance. How?
Two-thirds of marketers (mostly senior level) describe the importance of new technologies to their group’s overall effectiveness and performance as “essential” (29%) or “very important” (38%),...
View ArticleClik here to view.
How B2C and B2B Content Marketing Efforts Compare
With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between...
View ArticleClik here to view.
Consumer Magazines’ Revenue Sources, Per Executives
Source: FOLIO: Magazine Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from...
View ArticleClik here to view.
Paid Search Trends in Q3
Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US...
View Article
