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Mobile Device Owners on How Shopping Apps Can Improve
Source: Contact Solutions [download page] Notes: Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts,...
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Weekend Reading, 10/10/14
Half of teen spending is concentrated in 3 categories, reports Piper Jaffray in its latest “Taking Stock With Teens” survey. Clothing (21%) and food (20%) occupy the largest portions of the teen...
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Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on...
Source: Janrain Notes: After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back, per Janrain’s latest quarterly report. On a more...
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The World’s 10 Most Valuable Brands in 2014
Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time. While the composition of the top...
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How Organizations Are Engaging in – and Measuring – Customer Marketing
Customer marketing – defined as “pursuing revenue from existing customers” – is considered to be important by roughly three-quarters of respondents to a new Demand Metric survey [download page]...
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Instagram Grows As Teens’ Social Network of Choice
Teens continue to gravitate to Instagram and away from Facebook, finds Piper Jaffray in its latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual...
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Majority of Likely Millennial Voters Rely on Mobile Devices for News and Info
Source: Fusion Notes: Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet, with this figure higher among the 18-24 (59%) than 25-34...
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How Mobile Owners Respond to Difficulties When Using Apps to Shop
Source: Contact Solutions Notes: Asked what they do when they struggle using a mobile app for shopping, 51% share of mobile owners responding to the Contact Solutions survey reported that they close...
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Pro-Female Ads Influence Women’s Purchase Decisions
A slight majority of women have bought a product because they liked how the brand and its advertising portray women, reports SheKnows in recent survey results. The study, which analyzed women’s...
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Which Content Categories Are Being Shared on Which Devices?
How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types...
View ArticleTop 10 Brand Movers on Instagram – September 2014
Source: Socialbakers For more data on brand activity on Instagram, see MarketingCharts’ new Cheat Sheet, “Brand Post Engagement on Instagram.”
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Meeting and Event Apps: Which Features Are Important?
Source: American Express Meetings & Events [download page] Notes: The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session...
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Share of Time Spent Watching Original TV Series, by Platform
Source: comScore [download page] Notes: Online Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV, compared to 84% for online adults aged 35-54...
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Mobile Neared 40% of Organic Search Traffic in Q3
Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period, details RKG Digital in its latest quarterly...
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B2B Content Marketing: Executive and Brand Perspectives, Compared
How do business executives feel about content marketing – and do their perspectives align with content marketers’ efforts? A recent study from the Economist Group developed in association with...
View ArticleTop 10 Brand Movers, September 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Loyalty Rewards: Millennials Enticed by Hands-On Experiences
Source: LoyaltyOne Notes: More than 8 in 10 US Millennials (18-29) report that they’d be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or...
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Most Helpful Content Types, According to B2B Executives
Source: Economist Group / Peppercomm Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing...
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