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Marketers: Lead Gen Effectiveness Improves; Email Most Effective
Lead generation effectiveness is improving for almost three-quarters of marketers and salespeople around the world, according to the latest report [download page] from Ascend2 and its Research...
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Facebook Post Interaction Rates: Links Now Rival Videos
Facebook post interaction rates decreased year-over-year in Q2 across major industries retail, media, financial and travel, per Adobe’s latest Social Intelligence Report [pdf]. Video (1.7%, down from...
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Friday Research Wrap, 7/17/2015
TV ads that contain some form of music score better than those without across four key metrics: creativity; empathy; emotive power; and information power. That’s according to recently-released data...
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Q2 Search Trends
Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest...
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US Brand Buzz Rankings in H1 2015
Amazon (Buzz Score of 30) is atop the brand buzz rankings again according to the YouGov BrandIndex, which measures consumer perceptions of brands. The list, covering the first half of 2015, finds...
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Smartphones Now Account For Half of US Adults’ Digital Media Time
Source: comScore [download page] Notes: Connected adults in the US spent 49% of their digital time in March 2015 using smartphone applications (43%) or browsers (6%), reports comScore in a new study....
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2015 B2B Digital Marketing Insights Report
The B2B marketing environment is rapidly changing, bringing with it new opportunities and challenges as marketers are increasingly pressured to prove their value. To help B2B marketers navigate the...
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Travel Rewards Impact Decisions, Program Members Say
Source: The Harris Poll Notes: Roughly half of American adults say they have membership in a hotel rewards program (31%), membership in an airline rewards program (31%) and/or a credit or payment card...
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Social Media Platform Adoption Rates Among US Parents
Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: Three-quarters of connected parents in the US (defined as survey respondents with children under age 18) use social...
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B2B Marketers’ Most Exciting Future Opportunity? Customer Experience
Content marketing may be B2B marketers’ greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report...
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Netflix Paid Streaming Subscriber Count, Q1 2012-Q2 2015
Source: Netflix Notes: Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers. Indeed, Netflix’s international...
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Global Ad Spend Trends Forecast by Medium, 2015-2016
Source: Warc Notes: Global advertising spending will grow by 2.3% this year (current prices), a forecast slashed from December 2014’s predicted 4.8% growth, says Warc, based on an analysis of 12...
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Majority of TV Households With Kids Watch OTT Content Via Connected TVs
Source: GfK Notes: 4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player (23%), reveals GfK in a recent study. The results indicate that TV...
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Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults
Source: Mequoda [download page] Notes: Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have...
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Social Up, Search Down in User Satisfaction Ratings
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to...
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Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B...
Just 15% of senior marketers in North America consider their demand generation strategies to be highly (2%) or very (13%) effective, being instead more likely to perceive them as moderately effective...
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Top Reasons Why Consumers Don’t Watch TV on the Go
Source: Arris [download page] Notes: Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency, says Arris in its latest global...
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Americans’ Alcohol Preferences, by Education and Income Level
Source: Gallup Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (< $30k), with 78% of the former and 45% of...
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Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues
Source: Facebook Notes: Facebook’s mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network’s total ad revenues. To put that figure in perspective,...
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Affluent Millennials Say They’re Loyal to Their Financial Institutions
Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become...
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