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What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?
Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That’s according to a recent report...
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iPad Leads Mobile Devices in Revenue per Ad Impression
Source: Opera Mediaworks Notes: Android mobile devices continued to lead iOS devices in mobile ad traffic (63.7% vs. 21.7%) and share of revenue (47.7% vs. 47.2%) in Q2, reports Opera, though iOS...
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Friday Research Wrap, 7/31/2015
CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of...
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Top-Indexing Retail Spending Categories Among LGBT Households
Source: Nielsen [download page] Notes: LGBT households (those with at least one member identifying as LGBT) are more likely than non-LGBT households to shop at specialty retail channels such as book...
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Content Engagement Higher on Desktops Than Mobiles
Source: BrightEdge [download page] Notes: Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%), according to a BrightEdge analysis. Content...
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Senior Marketers Eye Growing Importance of Visual Assets
Almost two-thirds of senior marketers in North America feel that visual assets (photos, videos, illustrations and infographics) are core to their brand story communications, according to [download...
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Email Subject Line Analysis: How Well Do Popular Terms Fare?
Adestra has released [download page] its latest email subject line report [download page], analyzing a host of keywords and phrases across 4 sectors to see their relative lift or decline against the...
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Online Video Consumption Growth Forecast, 2015-2016
Source: ZenithOptimedia Notes: Daily time spent watching online video across 40 key markets will grow by 23.3% this year and by another 19.8% next year, with mobile video consumption growing at roughly...
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Which Brands Are Best Meeting Millennials’ Expectations?
Source: Brand Keys Notes: Millennials (18-34) can have higher brand loyalty than other generational cohorts, says Brand Keys, but only if their expectations are met. According to newly-released...
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Social Business: Employee Advocacy Programs Gaining Interest
Developing ongoing dialogue and engagement with customers to deepen relationships ranks as the leading external social strategy objective for organizations with more than 250 employees, according to an...
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Top 10 Marketing Charts of the Month – July 2015
This month’s quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers’ top purchase influencers; trust in...
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What Do Marketers Feel Prevents Them From Better Knowing Their Audiences?
Source: Hotwire PR [download page] Notes: Marketers need to understand who their audiences’ influencers are, as this is the top factor (of 4 identified) preventing them from better knowing their...
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Demographics of Social Networking Platform Users
Source: Pew Research Center’s Internet & American Life Project Notes: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of...
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CMOs: Marketing Budget Growth Expected; ROI Problems Persist
CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. While...
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Online Customer Reviews Remain Highly Influential in Consumers’ Local...
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to...
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Which Industries Lead in Consumer Perception?
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating...
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Friday Research Wrap, 8/28/2015
Brands aren’t easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services’ latest quarterly benchmark report...
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CMOs Continue to Report Low Usage of Marketing Analytics
Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past...
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Top 100 B2B Advertisers’ Spending Trends, by Medium
Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age,...
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Budgets Limited For Multicultural Marketing Initiatives
Multicultural consumers represented 92% of US population growth between 2000 and 2014, per a recent report, and research suggests that Hispanic and Asian households will outspend non-Hispanic Whites...
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