Clik here to view.
More Than 1 in 3 Young Adults Online “Almost Constantly”
Source: Pew Research Center’s Internet & American Life Project Notes: Some 21% of US adults report going online “almost constantly,” while another 42% go online “several times a day,” per...
View ArticleClik here to view.
Friday Research Wrap, 12/11/15
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development, according to the latest Global Innovation...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleClik here to view.
How Do Consumers Decide What to Watch on TV?
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing...
View ArticleClik here to view.
Most Effective – and Challenging – Lead Nurturing Tactics
Source: Ascend2 and its Research Partners [download page] Notes: The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic, according to...
View ArticleClik here to view.
Where Do Marketers Feel They’re Most Effective in the Customer Lifecycle?
Marketers are confident in their effectiveness in the awareness (69%) and consideration (59%) stages of the customer lifecycle, but these ratings drop as the lifecycle progresses, with fewer than...
View ArticleClik here to view.
Which Devices Are TVE Viewers Using to Access Content?
Source: Adobe Digital Index Notes: Connected TV devices are becoming more popular devices for TV Everywhere viewing, reports Adobe Digital Index, noting that almost one-quarter (23%) of authentications...
View ArticleClik here to view.
Marketers’ Data Collection and Consumers’ Willingness to Share “At Odds”
Source: SAP hybris / Forrester Consulting [download page] Notes: About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to...
View ArticleClik here to view.
How Are B2B Marketers Building Buyer Personas?
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes, according to recent research. Indeed, a new study [download page]...
View ArticleClik here to view.
What Are Millennials’ Most Important Life Aspirations?
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35, closely followed by being happy, which is the top goal for...
View ArticleClik here to view.
Demographics of Video Game Players and Self-Described “Gamers”
Source: Pew Internet & American Life Project Notes: Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per...
View ArticleClik here to view.
Are Brands Getting More Trustworthy?
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: More than 7 in 10 American adults aged 18-34 agree that the number of visionary brands has increased, according to a recent study from PwC, and a...
View ArticleClik here to view.
Pay TV Subscribers’ Use of TV Everywhere, by Offering
Source: GfK Notes: A slight majority – 53% – of consumers (aged 13-64) living in pay-TV households have used TV Everywhere (TVE) to watch programs on a computer, mobile device or TV set, reports GfK,...
View ArticleClik here to view.
Consumers’ Main Reason For Unsubscribing From Marketing Emails
Source: Fluent [download page] Notes: Email frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent in which 35% of respondents said that receiving...
View ArticleClik here to view.
US Ad Spend Trends, by Medium, in Q3 2015
Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2, as 16 of the 22 measured media types...
View ArticleClik here to view.
Google’s Top Trending Searches of 2015, and Other Year-in-Review Lists
Lamar Odom – the former NBA star and more recent subject of a reality TV series – emerged as the top trending search of the year both in the US and globally, says Google in its year in review. Unlike...
View ArticleClik here to view.
US Insurance Ownership, by Generation
Source: Nielsen [download page] Notes: Auto insurance ownership is consistent across generations, exceeding 80% in each case, per data contained in a recent Nielsen report. Millennials are less likely...
View Article