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Consumers Continue to Have Little Trust in Advertising Practitioners’ Ethical...
Source: Gallup Notes: Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high, according to a Gallup poll, on par with last year’s results (10%)...
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Pay-TV Penetration, by Age and Income
Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: Some 76% of American adults report subscribing to pay-TV service at home, while 15% say they are cord-cutters and the...
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Demographic Stats About Millennials in 2015
Source: Nielsen [download page] Notes: Millennials (born 1977-1995; ages 21-38) represent 24% of the US population, according to data contained in a recent Nielsen report. Millennials tend to have...
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Why Do Consumers Share Content Online?
Almost two-thirds (64%) of consumers surveyed across 6 countries – including three-quarters in the US – share content online, per new data shared by Adobe from its State of Content report [pdf]. Among...
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US Home Broadband Service Adoption, by Demographic
Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: The percentage of American adults with broadband service at home has plateaued, reports the Pew Research Center in a...
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Email Marketers’ Most Important Initiatives in 2016
Source: StrongView [pdf] Notes: Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent Strongview...
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Who Owns Smart Home Technology?
Source: Coldwell Banker Notes: Close to half (45%) of American adults either own smart home technology or plan to invest in it in 2016, according to a survey conducted by Coldwell Banker. Among the...
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B2B Marketers’ Most Commonly Used Video Types
Source: Regalix [download page] Notes: Corporate videos (76%) and product demos (64%) are the most popular video formats used by B2B marketers, according to a recent Regalix survey of 364 senior B2B...
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Top 10 TV Advertising Brands of 2015
Source: Ace Metrix Notes: Google continues to air creative ads on national TV, according to Ace Metrix’s latest rundown of the “Brands of the Year,” which lists the brands that aired the most effective...
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Top 25 Marketing Charts of 2015
2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year’s biggest stories and...
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2015 Sets New Peak for North American Box Office Revenues
Source: Rentrak Notes: North American box office revenues exceeded $11 billion on December 29, 2015, making 2015 the first year for that threshold to be reached, per Rentrak. With a projected $11.1...
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How Do Different Generations Perceive Key US Institutions?
In some cases, there are marked variations in the views that American generations have of key institutions in the US, according to a new survey analysis from the Pew Research Center. For example,...
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Digital Publishers’ Most Notable Media Trend of 2015
Source: Parse.ly Notes: The most notable trend in digital media last year was mobile overtaking desktop traffic, per results from a recent Parse.ly survey of hundreds of media companies around the...
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As the Mobile Market Matures, What’s the Outlook for Consumer Tech?
Mobile application usage – defined as the number of mobile application sessions, where a user opens an app and records a session – increased by 58% in 2015, reports Flurry in its latest annual report...
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Total Dollar Value of FSI Coupon Distributions Grew By 3.7% in 2015
Source: Kantar Media Notes: The number of free standing insert (FSI) coupons distributed in 2015 remained relatively steady (+0.2%) at 286 billion despite an 8.1% decline in total pages distributed (to...
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What Mobile Device Owners Like the Least About Apps
Source: Quixey Notes: Mobile device owners are slightly more likely to say that they prefer to flip between several apps than to use a mobile web browser, per results from a recent survey from Quixey,...
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Almost Half of Americans Can’t Afford A Major Purchase Right Now
Source: Gallup Notes: Some 48% of American adults surveyed throughout 2015 believe they would be unable to right now make a major purchase, such as a car, appliance or furniture, or pay for a...
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Media Inflation Estimates for 2016
Source: Havas Media [pdf] Notes: Newer digital media channels are expected to see modest price inflation this year, with CPM growth dampened due to a continued abundance of supply, according to a...
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Sizing Up the US Media Universe Across Devices
Traditional TV (live + DVR/time-shifted TV) and AM/FM radio continue to have the widest monthly reach of any media among Americans, reports Nielsen in its latest look at the media universe. While the...
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Marketing to Young City Solos
Highly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles....
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